🛍️ Customer Segmentation

Machine Learning • K-Means Clustering • K = 2

🎯 Predict Customer Group

50 / 100

Annual Income

Spending Score

Nearest Centroid Distance

📊 Cluster Visualization

The graph shows the two K-Means centroids and the new customer's position.

📌 Cluster Centroids

🔵 Cluster 0

Annual Income: 79.60 k$

Spending Score: 50.13

Higher-income customer group with an average spending score.

🟣 Cluster 1

Annual Income: 37.29 k$

Spending Score: 50.29

Lower-income customer group with an average spending score.

📖 Project Information

This project uses the K-Means clustering algorithm to segment mall customers into two groups. The selected features are Annual Income (k$) and Spending Score (1-100). Since K = 2, the algorithm forms two customer groups based on similarity to their cluster centroids.